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The story behind FāVS new logo

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logoYesterday on social media SpokaneFAVS revealed its new logo, designed by Studio H Creative.

We wanted a logo that a) explained what FAVS is, and 2) helped with the pronunciation of the site’s name.

If you are regulars here, you know that SpokaneFAVS provides commentary and issues surrounding religion and ethics, and its small journalism team covers faith news in the area. But FAVS is also about community. What sets us apart from other online publications is our regular events: Coffee Talks, Pub Talks, mixers, etc. So we used the tagline: “Faith. Ethics. Community.” Some of you may recognize this tagline from when we first launched the site three years ago. We originally promoted FAVS by saying its where “Faith, ethics and community meet.” That still holds true.

FAVS stands for “Faith and Values.” The site was named that with the hope that its nickname would become “Faves” — as in we are your “fave.” But that’s confusing. Many people call it “Fauvs” or “Favs” with a soft a. So you’ll notice on the new logo we spell it like this: FāVS. Some have said the pronunciation line over the a looks like a bridge, which works well since we sure hope we are building bridges in the faith community!

We hope you like our new logo as much as we do.

(If you’d like to donate to our logo design fund, see the PayPal link below).

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Tracy Simmons
Tracy Simmons
Tracy Simmons is an award-winning journalist specializing in religion reporting and digital entrepreneurship. In her approximate 20 years on the religion beat, Simmons has tucked a notepad in her pocket and found some of her favorite stories aboard cargo ships in New Jersey, on a police chase in Albuquerque, in dusty Texas church bell towers, on the streets of New York and in tent cities in Haiti. Simmons has worked as a multimedia journalist for newspapers across New Mexico, Texas, Connecticut and Washington. She is the executive director of FāVS.News, a digital journalism start-up covering religion news and commentary in Spokane, Washington. She also writes for The Spokesman-Review and national publications. She is a Scholarly Assistant Professor of Journalism at Washington State University.

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MHilditch
MHilditch
8 years ago

Nicely summarized. Thanks!

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