Anderson .Paak - Lockdown/YouTube

The Development of New Music Helps Us During COVID-19

By Katie Blair

Any period of time spent in solitary confinement (sorry, quarantine) can yield creativity. By May 2020, the blog platform Pinterest gained 32 million users in one quarter. Online craft platform Stitch & Story had sales surge 800 percent in a one-year comparison from 2019 to March 2020. Home improvement projects are now left in the garage uncompleted as workers slowly creep back to the office. Maybe completed projects are shown off on Facebook or during Zoom book club meetings. But where does this leave the music industry?

It is important for all people—regardless of faith—to have something like new music releases to look forward to. Music boosts our dopamine and serotonin levels, and those mood-boosting chemicals are needed now more than ever. Listening to music consciously or having music in the background of our lives can boost productivity, as well. Everyone can benefit from a little music in their lives while in quarantine.

Quarantine Tunes

Artists in the past 10 months released ‘quarantine tunes,’ like Better Days by OneRepublic or Lockdown by Anderson .Paak. However, many artists planned on touring this year.

The cancellations of essentially all concerts and festivals made musicians become very creative. DJ D-Nice and Questlove launched Instagram Live dance parties. Members of the Boston Pops Orchestra and composer John Williams collaborated remotely from their homes to create a tribute to healthcare workers. Travis Scott performed a concert inside the video game Fortnite. Live streaming became a popular phenomenon because of Facebook and its entities like Instagram. Now artists are trying to enhance their social media presence because that is quite frankly the only way to communicate with their fans.

Tik Tok

Another video service is Tik Tok, which has received much controversy lately. The popularity of this application has placed songs released years ago to the charts. One such song is Fleetwood Mac’s “Dreams“, which was on Billboard’s Hot 100 chart.

This song became popular due to a Tik Tok video of a user riding a skateboard down a hill drinking cranberry juice. When he lip-synced the legendary song while riding, the comments flooded with positivity. During trying times, videos such as these have risen to popularity. The background songs of these videos influence Billboard charts. Spotify has a playlist with more than one million likes containing viral Tik Tok songs.

In a virtually remote world, music helps to bring us together. Creating music is a catharsis for artists and musicians who wish to share their thoughts with others. Spreading music during this time has become a business within itself. The uncertainty of live music in the future only prompts artists to have an established online presence. Why should we care about the direction of the music industry? In a post-COVID era, these practices may stay the same to prevent the spread of a different virus. And because of apps like Tik Tok, you will discover music previously unknown because of the lack of accessibility. Maybe increased access to music in these ways will be one of the good things to come out of these trifling times.

About Katie Blair

Katie Blair is a junior at Gonzaga University studying Business Administration and Leadership Studies. She is working with SpokaneFāVS as part of the Wolff Fellowship, a program dedicated to allowing students to engage with the Spokane community. Blair believes this fellowship is an important part of her journey at Gonzaga University and loves writing for others to read. She also loves to sing in Gonzaga’s choral program and is part of the Gonzaga Women in Business club. After graduating from GU, she plans to work in the commercial advertising industry and/or with NGOs to help make the world a better place.

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