Recently, there was a post on the smart grid and the possibility of 'big brother' watching and controlling our energy use. Big brother may not be watching as much as we think. But a bunch of little brothers might be more dangerous.
The story for the New York Time Magazine shows how corporate America keeps tabs on all of us. So much so that, in one case, an angry father called his local Target to complain about the store sending his teenage daughter coupons and a flier congratulating her on her upcoming baby. The father then called back and apologized when he found out his teenage daughter was, indeed, pregnant. Target knew she was expecting before her father did. Facebook just went public on a valuation based on how much targeted information and how good the information can be use to market and manipulate us.
How much do we trust salesmen with this sort of power? If St. James is right that the love of money is the root of evil, how much trust do we give corporations who are built on a foundation of loving money? Do we trust Google to “do no evil” when they just revised with privacy policies to gather and retain more information about us? We might just start to see a tyranny of corporations and marketing emerging.